Sales promotional film for Brown Derby beer, a house brand of Safeway Stores; shows the brewing process.


This movie is part of the collection: Prelinger Archives

Producer: Unknown
Sponsor: Safeway Stores
Audio/Visual: Si, B&W
Keywords: Beer; Beverage industry; Advertising: In-house

Creative Commons license: Public Domain

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Reviewer: splue - - April 1, 2011
Subject: thirsty
thet's true



do i haz a problem?

Reviewer: elsquared - - April 1, 2011
Subject: Interesting....but silent?
Very interesting historical document of the beer-making process. But I have to ask, does anyone know if this film was intended to be silent? I find it hard to believe that in 1937, long after sound came to movies, this was made without even background music.

Reviewer: ohmim - - December 12, 2003
Subject: good history
Being a homebrewer i enjoyed the history lesson .
Watching the machinery of the day was interesting.
They are not subtle with their selling techniques , but that was part of the camp fun.

Reviewer: Spuzz - - June 1, 2003
Subject: Be more healthy! Drink more beer!
This fascinating silent film, made in 1937 (?) has people talking first talking about how damn good the beeeer is that they've had. Heck one person comments, through his rolling comments, how healthy it is. We then turn to the manufacture of beeeer. And what a manufacure it is, although this looks almost simplified, it is nevertheless fascinating to watch the beer being made and canned (or bottled). Then in an attempt to persuade the store managers to... BUY MORE BEER! We then get cheap visual effects to try to hypnotise us into buying more beeeeer...

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